This word has distinct meanings in other fields: see denotation (semiotics). For the opposite of Denotation see Connotation.
In logic and formal semantics, denotation always attracts the extension meaning of the intension / extension pair, but the other element genuinely varies. See intension for some more discussion.
Denotation is often associated with symbolism, as the denotation of a particular media text often represents something further; a hidden meaning (or an Enigma Code) is often encoded into a media text (such as the images below).
In order to understand the difference between denotation and connotation in the media studies and semiotics uses it may be helpful to consider the following examples:
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The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love – this is what the rose represents. |
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The denotation is a brown cross. The connotation is a symbol of religion, according to the media connotation. However, to be more specific this is a symbol of Christianity. |
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The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection, not in the way of a rose, but a symbol of true love and people making love together. |
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